numberof vegetarian )
-Korean government establish globalization of Korean food policy
-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness of Korean food
-South Europe, Italy, Spain, Portugal, Greece, etc., the country and thecharacter is quite similar. They mostly eat rice
the past of Korea. For instance, North and South American tourists asked me about how the Joseon Dynasty could last for over five hundred years. European visitors wanted to know that Korea still has the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese characters though Koreans use the Korean alphabet, Hangeul. African visitors asked me wh
Script(文字) : Visible Marks For Record
Condition = a language unit : a letter = 1 : 1
cf. Signal fire(烽火) or sign language(手语) is not a script
Logographic Writing(表意文字)
- Pictograph(象形文字)
Sumerian(B.C 3100), Egyptian(B.C 3000),
Hittite(B.C 1500), Chinese character(汉字, B.C 1300)
Phonographic Writing(表音文字)
- A syllabic script(音
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
the overall processes related to operating franchise stores from raw material management to selling products. Also this system helps to improve the freshness ofthe products which is a key factor why PB became a number one brand in the bakery industry. Another system named POS also contributes to its success. PB introduced POS system in 2000, the first time in the bakery field. Because a POS syst
ofthe total population. It is estimated that Chinese possesses about 61% ofthe share of stock market in Malaysia and gets increasing portion in the professional occupation.
These days about 60% of administrative body and corporate management is dominated by those Chinese. The types of business that Chinese people are taking parts are so various that thenumberofChinese corporates reaches up
the Volkswagen Group. The turnover increased in 2006 to 104.9 billion Euro (2005: 95.3 billion). The result according to taxes amounted to 2.75 billion Euro in the last financial year (2005: 1.12 billion).
The Group consists of eight brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles.
Each brand has its own character and operates as an indepe
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion ofthe China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experien
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise numberof chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe